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The goal of The Financially Fit Business Podcast is to give CPA’s,
bookkeepers, CFO’s, business owners, and other financial professionals the
ideas, tactics, news, and information that matters to the financial health of a
business.
The episodes are audio only – listen in the car, on an airplane, while working
out, in the office or at home.
The episodes are short – no more than 20 minutes each – discover one thing
that you can implement immediately in your business or your clients’
businesses.
Episodes
4 days ago
4 days ago
In the old days business just rolled in the door through referrals. You didn’t
need to do any marketing. Times have changed and marketing is now
important to generate business revenue. How do you do it without selling
and looking like you are selling, My guest today, James Donovan, the
founder of Nine Two Media and the author of Booked Solid, tells you how.
Ruth King
Monday Jan 05, 2026
Monday Jan 05, 2026
The seventh step to a financially fit business: monthly financial review. I
cover the four P&L metrics and the four balance sheet metrics to review
every month.
Ruth King
Monday Dec 29, 2025
Monday Dec 29, 2025
How do you unplug? How do you take a vacation without looking at email?
My guest today, Brannon Poe, wrote the book, the Unplugged Vacation. He
shows you how to really get away. How NOT to think about answering
emails while you are gone.
I realize that we are about to hit the busy tax season for the next four
months. However, this process works for your vacation time in May.
Ruth King
Monday Dec 22, 2025
Monday Dec 22, 2025
The sixth step to a financially fit business: Budgeting. I explain why looking
at budgeting from the bottom up is a better way to budget.
Ruth King
Monday Dec 15, 2025
Monday Dec 15, 2025
How much should I offer a potential new employee? Or, what do you say
when an existing employee asks for a raise? How do you know it is a
reasonable request based on the ranges of pay for that position? Or, a client
comes to you asking for help valuing his business. Where do you go for
what others have paid for similar businesses?
My guest today, Heather Sperduto, Vice President, Sales Operations
Accountant Channel introduces you to Accountant Connect…where you can
find these answers and more.
Ruth King
Monday Dec 08, 2025
Monday Dec 08, 2025
The fifth of seven steps to a financially fit business is metrics. Discover my
top metrics to watch to ensure a business is trending in a health direction.
Ruth King
Monday Dec 01, 2025
Monday Dec 01, 2025
What if you could uncover the personal and professional strengths and areas
for growth of your existing team members and prospective team members?
You can. My guest today, Mark Ferris, CEO of Panalitix, will tell you how this
assessment can help you.
Ruth King
Monday Nov 24, 2025
Monday Nov 24, 2025
The third and fourth of seven steps to a financially fit business: pricing and
recurring revenue. I cover each in this episode.
Ruth King